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Achieving more of what business owners want to be successful  
Finalist. 2017 INSPIRE Business Awards: 'New Business of the Year' 
 
9 out of 10 local businesses should be running Facebook Adverts NOW (you included). Most of them aren't and are missing a BIG trick which is why at the moment you can secure a bid ADVANTAGE. It's low cost (until proven), and the work to find loads of your ideal type of customer is done by Facebook (when you know what you're doing - and we do. 
9 out of 10 local businesses should be running Facebook Adverts NOW (you included). Most of them aren't and are missing a BIG trick which is why at the moment you can secure a bid ADVANTAGE. It's low cost (until proven), and the work to find loads of your ideal type of customer is done by Facebook (when you know what you're doing - and we do. 
I'm no GDPR guru (thankfully) but I've been to some presentations and it seems that communicating with prospects is going to get a lot harder after May 25th. What if I suggested you had the ability to reach more people than ever before AND be more targeted than ever before AND that you won't need to worry at all about GDPR contravention, would you read on? 
 
Facebook Advertising for B-2-B and B-2-C businesses is here now to deliver new enquiries to your business, regularly. You just need to know what to do or to be more accurate what you want Facebook to do for you. 
 
It's worth remembering that Facebook is not Google. Google's a search tool, the former a social tool. The key point, that in a social envirnment, like Facebook, the objective is to get people to engage with your content and adverts need creating in such a way that motivate people to do somethng. 
 
3 steps to glory 
 
Success with facebook advertising if a 3 step process: Engagement-Action-Conversion. Is Facebok advertising "doesn't work" for you it will be becuase one of these 3 elements is failing to deliver. 
 
Let Facebook do the heavy lifting 
 
If you're just getting started with Facebook advertising, the first objective is to grow an engaged audienced to about 250. These will be people that have engaged or interacted with your posts. You may have pre-selected them based on demongraphic data, but they have chosen themselves to engage and so have pre-qualified their interest. Not interested then they would have ignored you. Before you try to move people off Facebook and to your website, install the Facebook Pixel on your site first This vital piece of code logs who comes to your site from Facebook. The more people you send, the richer the pixel data becomes. That's both good and exciting. Rich pixel data means Facebook can find more of the people like the ones that have already shown themselves to be interested in what you offer. Exciting eh? 
 
Testing and Measuring is the key to success 
 
Making money for your vour business is not an overnight activity. Get real, if it was we'd all have done it by now. Getting people to behave as you want is a process of learning and refining. The ads manager and alaytics tools provide rich data to help compare which adverts are performing best for you. You drop the unsuccessful ones and put more of your budget into those that work.  
 
If you're unfamiliar with Facebook Business or have created a business page but have only a handful of followers we can accelerate your presence and profile for less than the price of a football ticket. We'll set up the Facebook Business Console for you, explain the fundamentals and assure you that it's been created to you have ultimate control of the levers, not us. Next, we'll generate your Facebook Pixel. This is a piece of code for your website. The pixel knows who is coming to your site from your Facebook activity. The Pixel is powerful in the next stages of a campaign becuase it helps find more people like those who have shown an interest in your content. The last action in step 1 is to create ads that get people to engage so we start to 
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