Professionals are seldom challenged about their technical competency. GPs, dentists, solicitors, accountants and even financial advisers and wealth managers. Their experience and qualifications, plus a perceived aura, means that the skills to do the
SJP Partner Practices must leverage social media benefits to stay ahead
Social media, done properly, is an enhancer of reputation and profile for SJP practices. The job of leveraging the marketing benefits need not fall to you, the practice principal. You have plenty on your plate ready. If you have a marketing budget
SJP Marketing. First class all the way
SJP offers each partner the opportunity to nurture their own brand, reflecting the tailored service offered to their clients. A strong marketing brand does help to grow a business. Creating a financial services marketing brand from a standing start
Five reasons why SJP Partner Practices should outsource their marketing.
1. Marketing is too important to be left to the end of the working day. Marketing is important in promoting your work and projecting your approach to client service. But if it is the last thing you get to each day, only one of two outcomes is
How can the Pandemic savers find financial advisers?
COVID-19 has made the country a nation of accidental savers. That is an over simplification because many families have really struggled financially since March 2020. But the Bank of England reported that between May and November 2020, British
