No matter what people might say to the contrary, marketing budgets will be among the first to be cut in law firms and talented marketing people will be near the top of the furlough list. We all hope this will be the short term measure it was designed
Video: The Importance of Brand
When the world is in turmoil, people turn towards others who can provide reassurance, direction and leadership. The organisations who step up now and really demonstrate strong brand values will be in a stronger position going forward. But what
Marketing Planning for Coronavirus Recovery
The world has been rocked by the Coronavirus pandemic and right now in the UK there are still many uncertainties about when restrictions will be lifted and what shape they will take. For many businesses marketing planning during the current situation
Comment: Chambers and The Legal 500
It is a credit to both publications that they have acted with maturity in relation to their research work and timescales following Coronavirus. They have obviously been in contact and worked up a sensible position that will no doubt be kept under
Get ready, get seen, get noticed
There remains a great deal of uncertainty as we write about the exit strategy from Coronavirus. The method and timing is outside our control as business owners. All we can do is ready our businesses for when we are told we can begin to return to
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