Financial planners, including those that are part of St James’s Place Wealth Management, are missing a important trick if they are not using Google’s FAQs.
Frequently Asked Questions (FAQs) is a beneficial feature with Google My Business (now Google Business Profile). It allows people to ask any questions related to a business on their respective GMB profile page. If you don’t have a profile page, read our blog about why it is important to set one up.
The Q&A section within the Google profile is a much underused and undervalued feature. One of the main reasons is because business owners assume they need to wait for customers to ask questions. Actually, it’s perfectly legitimate for Partners to both ask and answer their own questions – especially if it helps educate people to make more informed decisions.
Whoever manages your Google Business Profile will be able to manage these Q&As for you. Even better, there is a list of pre-approved FAQs that SJP Partners can download from their internal online marketing resources. We would recommend adding a couple of questions every month, like:
- Do you provide financial advice in Investment planning?
- When should you start planning your retirement?
- Do you offer advice or services for protection planning?
Get more from your social media and Google’s FAQs
Whether its social media posts or Google profiles, to maximise your return you need to engage an expert that can manage these channels for you. Communication is a skill, just like financial planning. We are helping SJP Practices across the country and they are seeing positive results in their area. Let us help you – or at least let us share some of our skills and secrets with you.
Click here to arrange a Zoom call with us to talk about how we may be able to help you.If you’re still unsure about Q&A in Google Business Profiles, read more here.
