In today’s current climate (both environmentally and business speaking), companies are being expected to make more sustainable and responsible choices, both for their customers and their business models. Let’s break this down into these two main ideas. Firstly, for customers, consuming sustainably is increasingly becoming a priority. This in turn urges businesses to establish more eco-responsible objectives and push a more sustainable model.
A top-down approach to sustainability
Changing consumer behaviour is a crucial signifier of an eco-revolution. Consumers can set up green gas and electricity at home, use less plastic and car-share to work. However, let’s not underestimate the role of conglomerates, governments and big businesses in the fight against climate change. Luckily, many organisations have caught onto this, recognising the limitations of individualistic consumerism, and have integrated sustainability into their strategic planning. This might feel like a daunting task. How can you change your business model to include sustainable practices? Well, you don’t have to. Improving energy efficiency in your offices is a start – why not switch to a green energy tariff for your company’s energy needs? On an even more strategic level, investing in a more green supply chain can ensure that your sustainable objectives are met at every step from design ideas to product launches. Check out this Forbes article for more guidance on sustainability in your business.
Visibility is key
We shouldn’t just improve our sustainability because of the face. But, let’s face it, given that consumers are increasingly attracted to sustainable businesses, it’s worth making your green goals and achievements known. This will also encourage other businesses to invest in green initiatives, which is better for everyone in the long run.
Small changes have big results
While it’s important to have a top-down strategy, don’t forget the importance of going green on a more micro level as well. What are some ways to achieve this?
- Encourage recycling in your place of work
- Reduce waste
- Switching off the lights when no one is working
- Unplug devices on standby
Sustainability should be a priority for all businesses at this time. It’s for this reason that you should be integrating green initiatives into your business model. This ranges from systematic changes on a corporate level, to smaller changes on an individual level.
