What do you have to sell, why does someone need it and who is going to buy it?
fundamentals of marketing
When a business reaches a point of change brought about by opportunity, corporate activity or new leadership, a wholesale marketing review may be needed. It doesn’t matter what size your business is, any review of existing marketing is a big deal.
Change equals opportunity
When a business reaches a point of change brought about by opportunity, corporate activity or new leadership, a wholesale marketing review may be needed. It doesn’t matter what size your business is, any review of existing marketing is a big deal.
Change is superficial. We’re not talking about a new logo or a refreshed website. More an analytical root and branch review that asks fundamental questions first.
- What is being offered?
- What problem is being solved?
- Who benefits most from the solution?
- How much are people prepared to pay for it?
The process of undertaking a market strategy review occurs in stages:
- Review all existing marketing documents and materials
- Arrange interviews with key business stakeholders to gauge opinions and views of what is needed going forward.
- Understand the new business plan
- Create a marketing plan that can deliver on the business plan
- Communicate the plan back to all stakeholders
- Devise an implementation campaign plan
We have undertaken strategy reviews or clients. Business owners like working with us. We question the fundamentals of why their business exists. We strip the business back to its core offer, before starting to build it up again.
Find out more
- Part-time marketing director
- Campaign planning
- Mentoring
- Recruitment
Contact us
Call 01252 213131 or hello@sixthsensemarketing.co.uk
